Do businesses really know their customers? How do you use target marketing based on key segmentation strategies? What are the key factors and how do they impact attracting new customers while retaining existing ones? What strategies should be developed and implemented to gain business and brand loyalty from untapped segments? Do you know how much a customer is with to your business? And, are you looking to sustain and grow your business?
Then you don’t want to miss this event!
Please join us this year as speakers, business experts, panelists and vendors share their expertise with participants regarding enhancing and leveraging customer relationships. And you will the opportunity to sign up for FREE business coaching after the workshop is over.
May is small business month and The LEE Group, in conjunction with Fifth Third bank, is pleased to announce its fourth annual Small Business Workshop, Thursday, May 3, 2018, 8am-1pm, at TechTown, 440 Burroughs, located in Detroit’s Midtown-area. This year’s theme is “Attracting and Retaining Customers”.
Lee Meadows, Ph.D., Professor of Management, Walsh College and Owner, Meadows Consulting will provide the opening keynote comments while Pam Turkin, CEO, RISE Bakery, will provide closing comments. Both are successful business owners/entrepreneurs who will share their perspective on how to develop, engage and maintain longer-term customer relationships.
The panel of experts below will provide keys for success and give perspective on what it takes to not only attract, but to retain customers.
- Erin Grant, Small Business Lender, Fifth Third Bank
- Erica Battle, Non-Profit Specialist, UHY LLP
- Ray Waters, President, Detroit Development Fund
- Jose Made, Internet Team Manager, Accion
And breakout sessions will be led by business leaders who will focus on:
- Identifying Potential Customers for Brand/Business Building
- Understanding Customer Dynamics/Psychographics
- Reaching Customers via Effective and Targeted Communication Approaches
- Understanding the Customer’s Lifetime Value and Its Impact on Your Business
Additional sponsors and partners include the Detroit Development Fund, Comcast Business, UHY Certified Public Accountants, Tanner Friedman, Sage Solutions Group, Michigan Women’s Foundation, Inforum Michigan, State Farm, Cindy Fletcher Insurance Agency, National Entrepreneurs Association and SBDC Michigan.
Media partners include WWJ Newsradio 950, Detroit Public TV, Crain’s Detroit Business and TheHub Detroit.
The cost is $75 and you can register today by clicking on the “Buy Now” link below: