We assist companies and employees as they are shifting the paradigm. Business challenges require a change and thought process, at times. Employees are your most valuable resource.
As companies involved over time, it is important to effectively train and develop their thoughts asked of market place continues to evolve.
We have been engaged in training employees through face to face engagement and webinars to prepare their own for unique business challenges.
Let us help you in this critical area.
Topic: Understanding Consumers and Effectively Communicating to Them
Timing: 4.0 hours
Summary
The market continues to evolve and change. It’s more diverse, consumer-centric and
demanding. While B2B remains critical and is crucial to the company’s overall business plan, communicating directly to consumers is essential to an organization’s success. Consumers are more discerning, want to be communicated to on their terms and will more likely to respond relevant messaging and vehicles. This session will probe how to identify consumers, use IMC effectively to communicate in a changing market and track results.
Topic: From PR to Integrated Marketing Communications
Timing: 4.0 hours
Summary
This interactive program focuses on understanding critical differences between Public
Relations, Marketing, Communications and Integrated Marketing Communications (IMC) and identifies critical strategies for integrating key messages into an overall integrated plan.
Additionally, key strategies for effectively communicating internally and externally will be discussed.
Topic: Branding Your Business
Timing: 4.0 hours
Summary
Capturing the essence of your business is crucial as businesses continue to define themselves in an ever demanding, competitive marketplace. What really makes you different and how should you effectively communicate to various customer segments. This session captures the essence of Branding and explores why it’s important for your business–even as an entrepreneur.
Concepts will be presented in an interactive environment focused on assisting you in understanding Branding and how it relates to your business.
Topic: Creating Your Personal Brand
Timing: 5.0 hours
Summary
Many times, when we hear about branding, specific products come to mind. However, it’s important for individuals to understand how they’re individual “brand” is perceived internally and externally. In other words, would you buy yourself and why? This seminar provides tips on how to build YOUR brand and how it can be connected to the company’s overall vision and mission. It will also help participants to identify their personal “elevator pitch”.
Topic : Foundations of Strategic Planning
Timing: 5.0 hours (Including cases)
Summary
Entrepreneurs have a tendency of working “in the business” versus “on the business”. In other words, business owners get bogged down by the daily operational details and don’t necessarily think about the “big picture” and how it might impact their potential for growth.
The market continues to evolve, change and become more competitive. It’s more diverse, consumer-centric and demanding. While B2B remains critical and is crucial to the company’s overall business plan, communicating directly to consumers is essential to an organization’s success. Consumers are more discerning, want to be communicated to on their terms and will more likely to respond relevant messaging and vehicles.
This highly-interactive session will focus on the key elements of the strategic planning process and its potential impact on growth. We will review topics which are relevant to enhancing and refreshing your plan and this session will challenge participants to review and refresh their plans, where appropriate.
Topic: Embracing Social Media – How?
Timing: 2.0 hours
Summary
Social media continues to grow and expand significantly. Understanding it is crucial as you continue to engage consumers. They want it now and they want it fast. This seminar focuses on understanding social media and how it impacts your business. How do you create relevant messages and effectively target audiences in a timely manner? It’s been reported 50% of small businesses don’t use social media to support their business. Why? This discussion will address critical factors which drive success and consumer engagement.
Topic: Webinar Series
Summary
This webinar series consists of five (5), sixty (60)-minute webinars and potentially archived for participants who cannot attend the live session. Additionally, there may be a kick-off session to introduce participants to webinar content.
Potential topics include:
• Preparing for a changing market
• Understanding & Branding Your Business
• Developing integrated marketing communication plans
• Effectively communicating and measuring results
• Identifying and developing non-traditional marketing strategies (Networking to Reach Customers/Partnership Strategies)
The goal is to provide tips and resources focused on preparing for a unique and challenging market. We will do this by helping businesses get in shape and to provide them with marketing tips on how to prepare for a dynamic, changing marketplace. Simple, yet critical steps will be identified, developed and implemented in a cost-efficient manner