THE LEE GROUP LAUNCHES NEW VIDEO AND DIGITAL ADVERTISEMENTS; CONTINUES ITS INTEGRATED MARKETING CAMPAIGN

(DETROIT) — The LEE Group, MI LLC, a Detroit-based marketing consultancy, today announces the next phase of its Integrated Marketing Campaign, with the launch of an introductory video and digital advertising strategy. Building upon the initial launch of radio commercials, print advertisements and website content, these next steps demonstrate the company’s Integrated Marketing Communications approach…

THE LEE GROUP LAUNCHES NEW RADIO SPOTS

The LEE Group, MI LLC, a Detroit-based marketing consultancy, announced today the launch of two new radio advertising campaign commercials that will introduce listeners to the company and its mission to help businesses adopt an Integrated Marketing Communications approach that will help drive sales and improve efficiencies. “These radio spots along with the print ads…

MARK LEE IN DETROITER MAGAZINE ABOUT BRANDING

Mark Lee was interviewed by Detroiter magazine to discuss his thoughts and teachings on branding and how it is applied and should be utilized within companies. DETROITER MAGAZINE ARTICLE ON BRANDING

MARK LEE PROFILED IN ONYX MAGAZINE

Mark Lee profiled in Onyx magazine on his branding and rebranding efforts for Blue Cross Blue Shield of Florida into Florida Blue, and other marketing efforts within the organization. PROFILE OF MARK LEE IN ONYX MAGAZINE

Non-Profit Talent Trends

Did you know there are more than 75,000 non-profits in Michigan with over two-thirds located in Metro Detroit? And did you also know they collectively generate over $240 million annually and impact thousands of causes affecting people’s lives? Yes, non-profit organizations are a major force and provide valuable services to many across this region and…

Starting on a Whim

Imagine growing up in a comfortable environment two hours from the city with a strong sense of community.  Generations stayed put and supported every aspect of your hometown by starting small businesses, supporting manufacturing and volunteering time to support community efforts and infrastructural projects. And then after having success at various levels academically and athletically,…

Awarding Motor City Match Grants

Detroit’s on the rebound. In his final Detroit visit as Vice President, that was the key message delivered by Joe Biden as he spoke Tuesday to small business owners as part of the Motor City Match (MCM) program.  A program which recognized grant winners and was held at the Detroit School for Digital Technology (DSDT),…