Understanding Consumers and Effectively Communicating to Them

The market continues to evolve and change at the speed of technology.  It’s more diverse, consumer-centric, technology-driven and demanding.  Developing a strategy focused on communicating directly (or, indirectly) to consumers, in a cost-effective manner, is essential to laying the foundation for business success.  Consumers are more discerning, want to be communicated to on their terms and will more likely to respond to relevant messaging and vehicles.

In other words, do you know and understand how to effectively communicate to consumers?

Mark S. Lee, President & CEO, The LEE Group and host, “Small Talk with Mark S. Lee” will be speaking on this key topic for your business as part of TechStars StartUp Week Detroit on Thursday, 6/21, 1-2pm, Chase BaseCamp (1601 Woodward Avenue), in Detroit.

For more information and to register, please click here.