DETROIT, MI – (4/2/18) May is small business month and small businesses are a major economic generator in Detroit and beyond. Realizing that aspiring and current entrepreneurs grapple with how to build and grow their business, The LEE Group, in conjunction with Fifth Third Bank, will hold its annual Small Business Workshop on Thursday, May 3, 2018, 8:00am – 1:00pm, at TechTown, 440 Burroughs, in Detroit.
This year’s theme is “Attracting and Retaining Customers”. Lee Meadows, Ph.D., Professor of Management, Walsh College and Owner, Meadows Consulting will provide the opening keynote comments while Pam Turkin, CEO, RISE Bakery, will provide closing comments. Both are successful business owners/entrepreneurs who will share their perspective on how to develop, engage and maintain longer-term customer relationships.
The panel of experts below will provide keys for success and give perspective on what it takes to not only attract, but to retain customers.
- Erin Grant, Small Business Lender, Fifth Third Bank
- Erica Battle, Non-Profit Specialist, UHY LLP
- Ray Waters, President, Detroit Development Fund
- Jose Made, Internet Team Manager, Accion
Breakout sessions, which will be led by business leaders, will focus on:
- Identifying Potential Customers for Brand/Business Building
- Understanding Customer Dynamics/Psychographics
- Reaching Customers via Effective and Targeted Communication Approaches
- Understanding the Customer’s Lifetime Value and Its Impact on Your Business
Mark S. Lee, President and CEO, The LEE Group commented on the quality of speakers for this year’s program, “We are excited to have speakers who will be sharing their expertise at the workshop.” Lee continues, “These are experienced entrepreneurs and business leaders who have crashed through that barrier and are going to share their examples and experiences. Our hope is that participants will walk away with tools that are beneficial and can be implemented immediately to increase customer acquisition and retention.”
The LEE Group will be joined by several community and corporate partners to make this event a success. This year’s presenting sponsor is Fifth Third Bank.
Tawnya Rose, Vice President, Interim Community & Economic Development manager says, “Fifth Third Bank takes pride in sponsoring and supporting programs like the Small Business Workshop. Small businesses are vital to our economy and the community. They understand the value this workshop provides to the community – for small business employees and owners who are looking for resources and knowledge to help their companies grow and succeed.”
Other sponsors include the Detroit Development Fund, Comcast Business, UHY, LLP, Tanner Friedman, Sage Solutions, Michigan Women’s Foundation, Inforum, State Farm Agent, Cindy Fletcher, National Entrepreneurs Association, SBDC Michigan, WWJ Newsradio 950, Detroit Public TV, TheHUB Detroit, and Crain’s Detroit business.
A complimentary continental breakfast will be available. For more information and to register, please visit: https://leegroupinnovation.com/small-business-workshop/.
About The LEE Group:
The LEE Group, MI LLC (TLG), is an independent integrated marketing consulting firm focused on providing marketing, branding, and communication solutions to clients. Additionally, TLG provides training and development to organizations in the areas of branding, re-branding and communications and has advised on how to effectively implement in an integrated fashion. Lee hosts a weekly radio show, “Small Talk with Mark S. Lee”, which is broadcast on CBS Detroit’s WXYT 1270 and nationally via cbsdetroit.com, and he pens a small business blog for Crain’s Detroit Business.
For more information on The LEE Group, please go to: www.leegroupinnovation.com/
