May is small business month and the first week is small business week.
And we are pleased to announce the fourth annual Small Business Workshop.
Please “Save the Date”, May 3, 2018, for this year’s workshop, which is being presented by Fifth Third Bank, in conjunction with The LEE Group. It is scheduled to be held at TechTown, 440 Burroughs Street, from 8am – 1pm, in Detroit.
Do businesses really know their customers? How do you use target marketing based on key segmentation strategies? What are the key factors and how do they impact attracting new customers while retaining existing ones? What strategies should be developed and implemented to gain business and brand loyalty from untapped segments? Do you know how much a customer is with to your business?
This year’s workshop will address these and more by focusing on Attracting and Retaining Customers. You will not want to miss it!
Please join us this year as we have speakers, business experts, panelists and vendors sharing expertise with you. Additionally, attendees will have the opportunity to attend breakout sessions focused on customers and understanding what makes them tick, branding products and services based on market relevancy and ultimately, understanding the financial value a customer brings to your business–longer-term.
And the opportunity to sign up for FREE business coaching after the workshop is over.
We would also like to welcome and thank the following sponsors, partners and media partners for their support for this year’s Small Business Workshop.
-Fifth Third Bank
-Detroit Development Fund
-UHY Certified Public Accountants
-Sage Solutions Group
-Michigan Women’s Foundation
-State Farm, Cindy Fletcher Insurance Agency, Inc
-National Entrepreneurs Association
-Detroit Public TV
Remember to Save the Date, May 3, 2018. Please check back to leegroupinnovation.com (“Small Business Workshop” tab) for periodic updates.
Registration is now available and the cost is $75. Please click here: