Fourth Annual Small Business Workshop Focuses on Attracting and Retaining Customers

DETROIT, MI(3/1/18)   The LEE Group is pleased to announce its fourth annual Small Business Workshop, presented by Fifth Third Bank.  It will be held Thursday, May 3, 2018, 8am-1pm, at TechTown, located at 440 Burroughs, in Detroit.  May is significant because it’s small business month and the workshop falls during small business week.

Do businesses really know their customers?  How do you use target marketing based on key segmentation strategies?  What are the key factors and how do they impact attracting new customers while retaining existing ones?  What strategies should be developed and implemented to gain business and brand loyalty from untapped segments?  Do you know how much a customer is with to your business?

This year’s workshop will address these and more by focusing on Attracting and Retaining Customers.  You will not want to miss it!

Please join us this year as speakers, business experts, panelists and vendors share their expertise with participants regarding enhancing and leveraging customer relationships.  Attendees will also have the opportunity to attend the following breakout sessions:

  • Identifying potential customers for branding and business building
  • Understanding customer dynamics/psychographics
  • Reaching customers via effective and targeted communication approaches
  • Understanding the customer’s lifetime value and its impact on your business

Mark S. Lee, President and CEO, The LEE Group, states, “One of the critical challenges facing businesses is the ability to attract new customers while retaining current ones.  It’s one thing to have a successful launch, but to grow your business longer-term, it’s essential to attract and retain customers.”  He continues, “Business experts will share insights and strategic approaches regarding leveraging short- and longer-term  customer relationships profitably.  My hope is all attendees will have practical tips and tools which are beneficial and can be implemented immediately.”

Fifth Third Bank is the presenting sponsor for this year’s event.  Tawnya Rose, Vice President, Interim Community & Economic Development manager says, “We are honored to continue our partnership with the LEE Group because of the value this workshops provides to the community.  Fifth Third Bank understands the importance of Small Business to our economy and our communities.  We continue to support this segment by keeping the customer at the center of everything we do.   We emphasize the importance of creating new avenues to solutions for small business owners.”

Rose continues, “Within the last year we’ve formed a relationships with Accion.  A partnership that delivers needed resources to help small businesses increase capacity and spur job creation, resulting in stronger communities.  We have also hired a new team of community lenders to help us achieve our Community Commitment goal of lending 10 billion over five years to small businesses.”

Additional sponsors and partners include the Detroit Development Fund, Comcast Business,  UHY Certified Public Accountants, Tanner Friedman, Sage Solutions Group, Michigan Women’s Foundation, Inforum Michigan, State Farm, Cindy Fletcher Insurance Agency, National Entrepreneurs Association and SBDC Michigan.

For more information and to register, please visit

About The LEE Group:

The LEE Group, MI LLC (TLG), is an independent integrated marketing consulting firm focused on providing marketing, branding, and communication solutions to clients. Additionally, TLG provides training and development to organizations in the areas of branding, re-branding and communications and has advised on how to effectively implement in an integrated fashion.  Lee hosts a weekly radio show, “Small Talk with Mark S. Lee”, which is broadcast on CBS Detroit’s WXYT 1270 and nationally via, and he pens a small business blog for Crain’s Detroit Business. For more information on The Lee Group, go to