Five Businesses vie for $100k on 10/17

The Comerica Hatch Detroit Contest is back!  Which business will win $100k?  Come and find out.

Mark S. Lee, Founder, President & CEO, The LEE Group and host, “Small Talk with Mark S. Lee” and “In the Conference Room with Mark S. Lee”, will emcee and host the announcement of the 2019 Comerica Hatch Detroit Contest.

Five businesses will go head-to-head to compete for a cash grant to open up their brick & mortar retail shop in the city. This culminates in the annual Hatch Off, where these five finalists will face off and pitch their concepts to a panel of judges, which will held Thursday, October 17, 2019, 6:00 PM – 9:00 PM EDT, at The Beacon, One Woodward, 1 Woodward Avenue, in Detroit.

The public can continue to vote for their favorite business once every 24 hours from now until noon on Thursday, Oct. 10.

The five finalists vying to take home $100,000 in this year’s Comerica Hatch Detroit Contest are:

  • 27th Letter Books: an independent bookstore and audio recording space. Their mission is to connect and inspire people through stories, highlighting excellent writing and underrepresented voices.
  • Brix Wine and Charcuterie: a gathering place in the Liv/7 neighborhood built on the love of wine, offering a curated wine and small plates menu along with Brix Concierge, a wine curation service.
  • ILERA Apothecary: an organic and vegan beauty tech company catering to customers who want the highest quality ingredients in their skin products, without compromising the environment or their budget. ILERA is expected to open a retail store in Detroit containing a curation of skincare items that are carefully sourced and made without toxic ingredients.
  • Street Beet: a 100-percent vegan food pop-up based in Detroit pairing creativity and passion to offer a dining experience that is approachable and delicious for all. Street Beet hopes to eventually open a brick and mortar space to provide Detroiters with affordable and nostalgic vegan comfort food – with a focus on allergen-friendly options.
  • The French Cow: started as a pop-up when owner Marie Wallace moved to Detroit after realizing there wasn’t food here that she grew up eating in France. Currently a popup at Eastern Market, The French Cow aims to open a brick and mortar space serving crepes, cheese, ice creams and other French cuisines in authentic French environment.

For more information, please click here.