Many times you may be asked a simple question–what’s your vision? Many businesses have a stated vision–however, may entrepreneurs don’t. With it, you have a sense of direction and without it, you could be potentially drifting in the wind.
Amelia “Mimi” Brown is an award-winning speaker, trainer, author, and coach that specializes in the art and craft of selling. Her business, Manifest Success Inc., was established in 2010 and works with business owners who want to learn how to retain business, attract more clients and ultimately, close sales.
Brown has an unique approach of assisting people in identifying and establishing their business. Essentially, she hosts vision board party workshops to help others get clarity and take inspired aligned action on the vision they have for their life and business.
I talked to her recently about the importance of visioning, her company’s approach and why small business owners should start with a vision.
Lee: What was your motivation for starting a business and what challenges have you had to overcome?
Brown: I saw a need to help business owners get over the hump of having to learn how to sell. When I first started my business, I couldn’t sell a life preserver to a drowning man! But after a lot of studying, late nights and spending much money, I determined that it was all about relationships. Building relationships with my clients was key. Part of my vision for my business was inspiring others to reach their greatest potential. That is how the focus on vision boards happened. I had been making vision boards for years with much success.
Last winter, I was inspired to help others reach the same or even greater success in their life and business. That is how the Manifest Your Success Vision Board parties came to be. I wanted to teach other folks the same principles that made me successful.
It literally started with a vision (pun intended) and it’s amazing how it all came together. I had no clue who was going to attend my first workshop, where I was going to host it, and how it was all going to come together. My first three vision board parties sold out!
Now, I am hosting them all across the State.
Lee: You’ve introduced a concept focused on “vision boards”. What is it and why is it important?
Brown: A vision board is a collection of images and pictures that represent what we want to be, do or have most in our life and businesses. It’s one of the most valuable visualization tools available. I teach folks how to take action on their visions. This powerful tool can help you get clear and stay focused on the goals you have for your life and business. There is a quote that says: Without a vision the people will perish. And your business can perish without an inspired vision.
Lee: How did you come up with your business idea and how did you test the concept?
Brown: The inspiration for my business idea simply came from a goal to help inspire action in others. Aid other folks in being the very best they can be. I tested the concept by stepping out on faith and creating the workshop. It all came together rather simply. I had going my list of my tribe (as Seth Goldin) called it. I call them my “peeps”.
I sent out an email and social media post about the first workshop and I received overwhelming responses to people that wanted to attend.
Lee: Developing a vision for entrepreneurs can be a challenge. Why is having a vision as part of a plan important and can your concept help create a business vision?
Brown: A vision board can be used in laying the foundation for success in a business. The skill to visualize and articulate the future state for your company is a vital component to running a blossoming business. Without vision, you have no roadmap towards the future, no guiding point on the horizon. Simply put, it’s not about predicting your future, its about creating your future.
Lee: Just curious. As part of your initial vision board, what were you trying to achieve and how successful have you been to date?
Brown: With my first vision board, I was really working to get out of non-filling job that I was in. When I created my first vision board, I manifested 5 things within the first 15 days! It was such a powerful experience that I was kind of addicted to it. I started doing more research and learning as much as I could on the process of visualization.
Lee: In your opinion, why don’t more people and entrepreneurs have a vision? And, why should they?
Brown: In my opinion, a clear, inspiring vision is a must have requirement for a business to be successful. A business owner needs to have a solid vision for her business, inspired by something she’s passionate about it. Often, I think business owners get so caught up in the day to day, hustle and bustle of their business, they lose focus on the creating a compelling vision for their company. A business without a vision, is like a ship without a rudder.
There are many great benefits for creating a vision board for your business:
Creates a compelling and clear vision.– This will give you a pictorial representation of where you want your business to go.
Connection- It serves as a fantastic tool for engagement with your employees or team.
Instant Visual Reminder- It’s serves as a daily reminder of your intentions. It’s a simple way to keep you on track.
Lee: Other thoughts?
Brown: All business owners should have a vision board. I find that the more you look at the vision board, the more it will become a natural part of your awareness. And from there, you will intuitively act from that vision to bring it to reality.