The Power of the Personal Brand

“Would you ever buy yourself?” “And if so, why?” I’ve had the opportunity of working with a CEO and started the conversation with that simple question. Initially, she was perplexed. However, it forced her to think introspectively about herself, her business and ultimately, how to position herself internally and externally. And that’s a question normally…

The Entrepreneurial Saga Continues…

Starting a business is no easy task. There are many challenges–from, developing an idea, supporting it with a plan (resources) and having an effective implementation plan. Along the way, there are many challenges and obstacles which need to be overcome and effectively managed. Detroit-native, Brian L. Clark, is witness to the challenges of a starting…

Detroit’s past, present and future perspective through my eyes

I was born in Detroit and grew up in the city during the 60’s and 70’s and have been in the metro area periodically throughout my adult life–with exceptions because of my career. After listening to the Mayor’s state of the City Address, here are my thoughts on its past, present and future. Past My…

Do You Have a Strategic Marketing Plan?

Are you improving your strategic planning process? How? I receive quite few of requests regarding developing an effective strategic marketing approach and how to do it. I’ve noticed that entrepreneurs believe they have one but, in reality, they don’t have a strategic marketing plan but, a tactical plan. There’s a difference. Let’s examine what it…

Take Your Business Higher with help from Walsh College

I receive many questions on where to find help if you’re considering starting a business or have simply plateaued when it comes to growth. The Detroit region is fortunate to have many colleges and universities devoting resources to supporting business owners as they chase their entrepreneurial dreams. Additionally, there are many small business incubators, i.e….

A Technology Startup’s Journey – A Progress Report

Nearly six months ago, I interviewed a young man, Brian Clark, who decided to quit his first job out of the University of Michigan to pursue his dreams in entrepreneurship in San Francisco. That particular blog post, was one of the most popular blogs I wrote last year. Since that time, I’ve been wondering how Brian’s…

The Annual Auto Show: Detroit’s Time To Shine

The Oscar’s have arrived in Detroit–not those Oscar’s, but the North American International Auto Show (NAIAS)–starting with the press preview this week. There’s a lot of well deserved buzz and great news coming out about new vehicles and Detroit’s continued role as the epicenter of the auto universe. Well deserved! This is Detroit’s week to…

Don’t Let The Year 2014 Catch You Unprepared To Grow Your Business

As 2013 rapidly comes to an end and a New Year is on the horizon, I’m confident 2014 planning is well underway. As an entrepreneur, don’t wait too long. If you’re not doing so, it’s time to begin focusing on next year’s plans. As business owners, it’s easy to think about being “in the business”…

The Next Generation of Business Leaders on Doing Business in Michigan

I recently had an engaging conversation with Eastern Michigan University (EMU) students as part of a discussion focused on marketing strategy. As part of a 45-minute, wide-ranging Q&A, they were encouraged to ask me anything they wanted. In other words, they turned the tables on me–by asking thoughtful questions centered around their education and prospects…

CEED: Supporting Women Entrepreneurs Growth

Women are a major force in the in the world of entrepreneurship and a major economic engine in in the U.S. economy.  According to National Women’s Business Council, there are 7.8 million women-owned businesses in the United States. Women-owned firms: Account for 28.7% of all nonfarm businesses across the country and generate $1.2 trillion in…