ABOUT THE LEE GROUP, MI LLC
Positioning your business in the marketplace can be a time consuming, confusing and disappointing experience. While the payoff can be rewarding – increased market share, great media coverage – the risks for poor execution can be very high as well.
As President and Founder of The Lee Group, I have years of experience helping companies develop branding and re-branding strategies to build productive relationships with consumers, delivering measurable results.
Utilizing an Integrated Marketing Communications approach, The Lee Group can help your company increase sales and impact your bottom line through better communication.The proven processes and years of experience of The Lee Group can help your company exceed its goals and deliver results.
Could your company use some help? Contact me and let’s start a discussion about your company, its goals and current state, and see if we’re a good fit for each other.
About Mark S. Lee
Mark S. Lee is President & CEO, The LEE Group (TLG), MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients. Additionally, TLG provides training & development to organizations in the areas of branding, re-branding and communications and has advised on how to effectively implement in an integrated fashion.
He is the former Vice President of Brand Development and Marketing Communications at Florida Blue, Florida’s Blue Cross Blue Shield plan, where he was responsible for leading the company’s brand initiatives, marketing communications and the development and implementation of promotional programs focused on supporting strategic priorities. Prior, Mr. Lee held senior-marketing leadership roles with nationally known companies across the country including, PepsiCo, The Auto Club Group (AAA), et. al.
His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business. It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs. Lee also hosts a weekly radio show, “Small Talk with Mark S. Lee”, which is broadcast on Entercom Detroit’s WXYT 1270 and streamed via radio.com. He also broadcast “In the Conference Room with Mark S. Lee”, on 910am Superstation, Detroit.
In addition to being a noted public speaker, he’s also an adjunct professor, Marketing, at Eastern Michigan University and has been invited to speak as guest lecturer at Boston University and the University of North Florida (UNF). Additionally, Lee was an adjunct professor of Marketing & Management, at Walsh College, in Troy, Michigan. Lee is also the past Detroit instructor for Interise’s Emerging Leader’s Program (formerly, e200)–an initiative focused on assisting entrepreneurs focused on growth.
Throughout his career, Mr. Lee has received numerous awards, been the focus of many articles and has been invited to speak on various Marketing and Branding topics across the country, including recently being named a Comcast Newsmaker. Lee also contributes on WXYZ, Channel 7’s (ABC affiliate in Detroit) “Spotlight on the News” and has been interviewed for Detroit’s Channel 56’s (PBS) “American Black Journal”, “Michigan Matters” (CBS, Detroit) and on Fox 2, in Detroit. Lee is also currently the creator and host of “EMU Today”, a general affairs program focused on Eastern Michigan University. Additionally, he has provided his perspective on local radio in New York City.
He holds a Master’s degree (MBA) in Marketing from the Kellogg Graduate School of Management (KGSM) at Northwestern University and a Bachelor of Business Administration (BBA) from Eastern Michigan University.
For more information, go to www.leegroupinnovation.com and follow him twitter (@leegroup), Facebook and/or Linked in (www.linkedin.com/in/leegroup).